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Konsumentenverhalten
Consumer behaviour
3
Iran
3
Confidence
2
Innovation adoption
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Innovationsakzeptanz
2
Vertrauen
2
boom
2
economic
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football
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marketing
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5G
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5G technology
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Advertising
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Advertising effects
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Business cycle
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Consumer attitudes
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Flow theory
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Football
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Fußball
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Markenimage
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Market concentration
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Mediation effect
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Objective and subjective comprehension
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Organic food
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Professional sports
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Profisport
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Single meaning and polysemous brand slogans
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Shahriari, Elmira
3
Zúñiga, Miguel Ángel
3
Torres, Ivonne M.
2
Abbassi, Hamid
1
Akbari, Morteza
1
Alfayez, Nourah
1
Rezvani, Azadeh
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Yarlou, Payman Mohammad
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European journal of international management : EJIM
1
Journal of consumer marketing
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Journal of international consumer marketing
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ECONIS (ZBW)
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
2
How the theory of planned behaviour and flow theory contribute to the acceptance of 5G technology
Akbari, Morteza
;
Rezvani, Azadeh
;
Zúñiga, Miguel Ángel
; …
- In:
European journal of international management : EJIM
18
(
2022
)
4
,
pp. 518-545
Persistent link: https://www.econbiz.de/10013435616
Saved in:
3
Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012200739
Saved in:
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