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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
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2
The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.
;
Samu, Sridhar
;
Sivaramakrishnan, …
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
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