The implication of country disposition in consumer response to ingredient branding strategies
Subramanian Sivaramakrishnan, Sergio W. Carvalho
| Year of publication: |
2019
|
|---|---|
| Authors: | Sivaramakrishnan, Subramanian ; Carvalho, Sergio W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 286-292
|
| Subject: | Ingredient branding | Country-of-origin | Country disposition | Home country bias | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104221