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Search: subject:"Brand story"
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Konsumentenverhalten
Brand management
9
Markenführung
9
Brand image
8
Consumer behaviour
8
Markenimage
7
Brand
6
Brand story
6
Markenartikel
6
Narrative Methode
4
Narrative method
4
brand story
4
COOL
3
New Zealand
3
country brand
3
country of origin labeling
3
lamb
3
lamb exports
3
Being hooked
2
Brand attitude
2
Brand trust
2
Regulatory focus
2
Rhetorical strategies
2
Typicality of brand story
2
Advertising effects
1
Affect
1
Authenticity
1
Behavioural intention
1
Brand authenticity
1
Brand masculinity
1
Brand source
1
Brand storytelling
1
Character identification
1
Cognition
1
Conciseness
1
Confidence
1
Consumer generation
1
Consumer stories
1
Credibility
1
Emotion
1
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Undetermined
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8
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English
8
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Huang, Chaohua
2
Bhappu, Anita D.
1
Chen, Xiang
1
Chiu, Hung-Chang
1
Fu, Xiaoxiao
1
Gordon, Susan E.
1
Guo, Rui
1
Haiyan, Ma
1
Hong, JungHwa
1
Hsieh, Yi-Ching
1
Lehto, Xinran Y.
1
Liljander, Veronica
1
Liu, Chen-Hao
1
Lude, Maximilian Joachim
1
Prügl, Reinhard
1
Rauschendorfer, Natalie Nadine
1
Ryu, Kyungin
1
Solja, Eeva
1
Söderlund, Magnus
1
Tang, Yun-Chia
1
Wang, Cheng Lu
1
Wooldridge, Barbara Ross
1
Yang, Jie
1
Zhou, Liying
1
Zhuang, Shaoshuang
1
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The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
Psychology & marketing
1
Service business
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
2
Does character's gender matter in inspirational
brand
story
? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
3
Poison or remedy? : masculinity in a pathos-based sustainable
brand
story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
4
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
5
The effect of a green
brand
story
on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
6
Effect of a
brand
story
structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
Saved in:
7
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
8
Understanding the influences of story elements in service businesses
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Liu, …
- In:
Service business
12
(
2018
)
3
,
pp. 601-619
Persistent link: https://www.econbiz.de/10011915163
Saved in:
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