Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Year of publication: |
2019
|
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Authors: | Ryu, Kyungin ; Lehto, Xinran Y. ; Gordon, Susan E. ; Fu, Xiaoxiao |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 71.2019, p. 348-363
|
Subject: | Brand story | Story structure | Perceived brand image | Narrative transportation | Narrative immersion | Luxury hotel | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Markenführung | Brand management | Narrative Methode | Narrative method |
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