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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
Understanding acceptance and continuous intention of mobile wallet by LGBT community using SOR model
Mehra, Preeti
;
Aayushi Singh
- In:
Digital influence on consumer habits : marketing …
,
(pp. 93-114)
.
2024
Persistent link: https://www.econbiz.de/10014553346
Saved in:
2
Sexual orientation identity matters :
lesbian
, gay, and bi-sexual customers’ perceptions of service encounters
Ro, Heejung
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10013545807
Saved in:
3
Gay and
lesbian
customers' perceived discrimination and identity management
Ro, Heejung
;
Olson, Eric D.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012146185
Saved in:
4
Rich, lavish and trendy : is
lesbian
consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of
lesbian
fashion consumption behaviour in Germany
Braun, Kerstin
;
Cleff, Thomas
;
Walter, Nadine
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
Saved in:
5
Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun
;
Kim, Kyung-Ok
;
Kwon, Eun Sook
;
Wilcox, David
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
Saved in:
6
What matters : factors influencing gay consumers' evaluations of "gay-friendly" corporate activities
Oakenfull, Gillian W.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 79-89
Persistent link: https://www.econbiz.de/10009774946
Saved in:
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