Symbols or icons in gay-themed ads : how to target gay audience
Year of publication: |
December 2015
|
---|---|
Authors: | Um, Nam-Hyun ; Kim, Kyung-Ok ; Kwon, Eun Sook ; Wilcox, David |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 6, p. 393-407
|
Subject: | gay | lesbian | gay-themed ad | icon | Homosexualität | Homosexuality | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
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