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Search: subject:"Psychological reactance"
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Konsumentenverhalten
Psychological reactance
39
Consumer behaviour
26
psychological reactance
15
Social Web
5
Social web
5
Theorie
5
Theory
5
Brand management
4
Experiment
4
Markenführung
4
commitment
4
confiance
4
trust
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Brand image
3
Emotion
3
Internet marketing
3
Markenimage
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Werbewirkung
3
Werbung
3
relationship marketing
3
réactance psychologique
3
Agency theory
2
Attitudes
2
Brand
2
Brand community rejection
2
Brand evaluation
2
Brand loyalty
2
Brand strength
2
COVID-19
2
Cognitive resources
2
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Undetermined
23
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2
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Article
26
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26
Aufsatz in Zeitschrift
26
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English
26
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Akhtar, Muhammad Nadeem
1
Akhtar, Nadeem
1
Ali, Moazzam
1
Almazyad, Fadi
1
Aydinli, Aylin
1
Aznar, Gloria
1
Bambauer-Sachse, Silke
1
Beatson, Amanda T.
1
Bertini, Marco
1
Cao, Xinyue
1
Chang, Hsin Hsin
1
Chen, Martin
1
Cheng, Xusen
1
Cho, Daegon
1
Chrysochou, Polymeros
1
Dailey, Lynn C.
1
Deng, Feng
1
Dhanya Amarnath, Debora
1
Ding, Ying
1
Gu, Yu
1
Han, Jeong Yeob
1
Han, Sang Pil
1
Hao, Shuaikang
1
He, Gang
1
Heinzle, Priska
1
Hu, JiaJing
1
Hua, Ying
1
Huang, Ling
1
Jaidev, Uma Pricilda
1
Ji, Jia-Cheng
1
Jung, Miyeon
1
Kang, Gi Won
1
Kavvouris, Christos
1
Kim, Hanyoung
1
Ko, Jae Youn
1
Ko, Youngjee
1
Ku, Hsuan-hsuan
1
Kuo, Chien-chih
1
Li, Yong-Quan
1
Liu, Liyuan
1
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Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
2
Journal of retailing and consumer services
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of marketing
1
Journal of retailing
1
Management review quarterly
1
Managing service quality : MSQ ; an international journal
1
Service business
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Tourism review
1
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ECONIS (ZBW)
26
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The persuasive effect of humorous prompts on tourists' heritage responsible behaviors
Ji, Jia-Cheng
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
Tourism review
79
(
2024
)
4
,
pp. 903-922
Persistent link: https://www.econbiz.de/10015049345
Saved in:
3
Responses to anti-adblock filters : theoretical foundations, influential factors, and managerial implications
Redondo, Ignacio
;
Aznar, Gloria
- In:
Journal of business economics and management
22
(
2021
)
1
,
pp. 42-60
combines
psychological
reactance
theory along with uses and gratifications theory. We also hypothesize the influence of four …
Persistent link: https://www.econbiz.de/10012505549
Saved in:
4
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers'
psychological
reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
How the time-scarcity feature of live-streaming e-commerce affects impulsive buying
Hao, Shuaikang
;
Huang, Ling
- In:
The service industries journal
43
(
2023
)
11/12
,
pp. 875-895
Persistent link: https://www.econbiz.de/10014321630
Saved in:
7
The role of implicit theories in consumer intertemporal preference
Shirai, Miyuri
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 815-825
Persistent link: https://www.econbiz.de/10014471123
Saved in:
8
Effect of comparative feedback on consumers' energy-saving behavior : a college dormitory example
Liu, Manzhi
;
Liu, Liyuan
;
Shi, Mengqian
;
He, Gang
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
3
,
pp. 589-601
Persistent link: https://www.econbiz.de/10013287726
Saved in:
9
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
10
Individual differences and moral disengagement in Pay-what-you-want pricing
Narwal, Preeti
;
Rai, Shivam
- In:
Journal of business research : JBR
149
(
2022
),
pp. 528-547
Persistent link: https://www.econbiz.de/10013325641
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