Peeters, Anna-Louisa; Werff, Ellen van der; Tromp, Nynke - In: Cleaner and responsible consumption 5 (2022), pp. 1-9
that the value-action gap can to a large extent be explained by a choice architecture which promotes unsustainable … behaviours. Therefore, we present a redesign of choice architecture in the context of meat consumption, to stimulate people to … sustainable behaviour, without conflicting with people's values. This opens the discussion on how we design the architecture for …