Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees’ corporate brand pride
Year of publication: |
2022
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Authors: | Abeda, Fabian ; Büttgen, Marion |
Published in: |
Journal of business strategies : JBS. - Huntsville, Tex. : [Verlag nicht ermittelbar], ISSN 2162-6901, ZDB-ID 2162618-2. - Vol. 39.2022, 1, p. 1-32
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Subject: | negative brand publicity | corporate brand pride | Affective-Events-Theory | internal branding | brand experience | brand supporting behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenarchitektur | Brand architecture | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Extent: | 1 Online-Ressource Illustrationen |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.54155/jbs.39.1.1-32 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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