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Konsumentenverhalten
Curvilinear relationship
25
Curvilinear
20
curvilinear relationship
15
Firm performance
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Unternehmenserfolg
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Arbeitsverhalten
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Führungsstil
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curvilinear
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Curvilinear effects
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Baylghomog, Steven W.
1
Carlson, Jamie
1
Feng, Yuqiang
1
Georges, Laurent
1
He, Sharlene
1
Lee, Wai Jin
1
Liao, Yi-Chuan
1
Liu, Luning
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Lu, Jiandong
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O'Cass, Aron
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Olaoke, Ridhwan O.
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Ow, Terence T.
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Pernin, Jean-Louis
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Rahman, Mohammad M.
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Rucker, Derek D.
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Sok, Phyra
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
How uncertainty affects information search among consumers : a
curvilinear
perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
2
Customer engagement and sharing behaviors : toward a contingent
curvilinear
perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
3
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
4
Understanding the emotional and informational influence on customer knowledge contribution through quantitative content analysis
Wang, Xiaolei
;
Lu, Jiandong
;
Ow, Terence T.
;
Feng, Yuqiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494912
Saved in:
5
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
6
Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sénéchal, Sylvain
;
Georges, Laurent
;
Pernin, Jean-Louis
- In:
Journal of business ethics : JOBE
124
(
2014
)
3
,
pp. 365-381
Persistent link: https://www.econbiz.de/10010431389
Saved in:
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