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Konsumentenverhalten
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Customer personality
4
Brand image
2
Brand management
2
Customer satisfaction
2
Dienstleistungsqualität
2
Emotion
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Service quality
2
Austauschtheorie
1
Bankgeschäft
1
Banking services
1
Brand
1
Brand Identification
1
Brand Loyalty
1
Brand Trust
1
Brand experience
1
Brand-Customer Personality Congruency
1
Company generated content
1
Confidence
1
Customer integration
1
Customer loyalty
1
Digitalisierung
1
Digitization
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
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Franchising
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Gastronomie
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India
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Indien
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Abusharbeh, Mohammed T.
1
Ahn, Jiseon
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Bajpai, Naval
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Deependra Singh
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Hermes, Anna
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Ho, Shirie Pui Shan
1
Hong, EunPyo
1
Kulshreshtha, Kushagra
1
Liébana-Cabanillas, Francisco
1
Porcu, Lucia
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Wong, Amy
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Yasin, Mahmoud
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Economic research
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Journal of financial services marketing
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Journal of hospitality marketing & management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
5
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1
The role of
customer
personality
in premium banking services
Ho, Shirie Pui Shan
;
Wong, Amy
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10014326867
Saved in:
2
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
Saved in:
3
Influence of
customer
personality
on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of
customer
personality
traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
The impact of
customer
personality
and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud
;
Porcu, Lucia
;
Abusharbeh, Mohammed T.
; …
- In:
Economic research
33
(
2020
)
1,2
,
pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
Saved in:
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