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Konsumentenverhalten
Advertising
5
Werbung
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female stereotypes
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Frauen
4
Gender
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Geschlecht
4
Women
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Advertising effects
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Werbewirkung
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Weibliche Arbeitskräfte
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advertising
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male stereotypes
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AUSTRALIAN MAGAZINE ADVERTISING
1
Attitudes
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Culture
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Cyprus
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Evolutionary economics
1
Evolutionsökonomik
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FEMALE STEREOTYPES
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Female stereotypes
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Fernsehwerbung
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Frauenbewegung
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Frauenpolitik
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Gender stereotypes
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Greece
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Griechenland
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India
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Internet marketing
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Meinung
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Mumbai
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Online-Marketing
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Opinion
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Kyrousi, Antigone G.
1
Panigyrakis, George G.
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Theodoridis, Prokopis K.
1
Zotou, Athina Y.
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Åkestam, Nina
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Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
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2
Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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