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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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USA
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Familie
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Family
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United States
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Markenartikel
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Globalisierung
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Globalization
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International marketing
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Internationales Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Romania
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Rumänien
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Russia
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Russland
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Theorie
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Theory
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Advertising
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Beziehungsmarketing
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Brand image
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Cultural identity
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Markenimage
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Relationship marketing
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Target group
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Ukraine
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Werbung
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Zielgruppe
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fresh start mindset
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Price, Linda L.
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Belk, Russell W.
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Coulter, Robin A.
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Peñaloza, Lisa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research in consumer behavior
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ECONIS (ZBW)
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Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
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2
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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