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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cultural camouflage : how consumers perform concealment practices and blending techniques to insulate cultural membership
Rome, Alexandra
;
Tillotson, Jack S.
;
Maurice, Florian
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 605-632
Persistent link: https://www.econbiz.de/10013206725
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