Cultural camouflage : how consumers perform concealment practices and blending techniques to insulate cultural membership
Year of publication: |
2022
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Authors: | Rome, Alexandra ; Tillotson, Jack S. ; Maurice, Florian |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 7/8, p. 605-632
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Subject: | cultural membership | Identity | identity threats | LGBTQ+ | post-gay | stigma | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Kultur | Culture | Nationalkultur | National culture |
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