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~subject:"Kundenintegration"
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Kundenintegration
Consumer behaviour
8
Konsumentenverhalten
8
Gamification
6
Social Web
6
Social web
6
Beziehungsmarketing
4
Customer integration
4
Innovation
4
Relationship marketing
4
Dienstleistung
3
Engagement
3
Innovation management
3
Innovationsmanagement
3
Services
3
Viral marketing
3
Virales Marketing
3
Arbeitsgruppe
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Capabilities
2
Computerspiel
2
Dienstleistungssektor
2
EU countries
2
EU-Staaten
2
Gesundheitsversorgung
2
Health care
2
Health services
2
Internet marketing
2
Lebensqualität
2
Markenführung
2
Online-Marketing
2
Quality of life
2
Satisfaction
2
Service industry
2
Social media
2
Team
2
Video game
2
Well-being
2
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English
4
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Hammedi, Wafa
4
Leclercq, Thomas
2
Poncin, Ingrid
2
Arvola, René
1
Bouquiaux, Lucille
1
Clark, Moira K.
1
Hollebeek, Linda D.
1
Kandampully, Jay
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Zhang, Ting Ting Christina
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Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
2
Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
Saved in:
3
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
4
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
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