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~subject:"Kundenintegration"
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Kundenintegration
Brand management
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Mühlbacher, Hans
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Füller, Johann
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Bartl, Michael
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Ernst, Holger
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Jawecki, Gregor
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Kastanakis, Minas
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Voyer, Benjamin G.
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Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
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2
A manager's perspective on virtual customer integration for new product development
Bartl, Michael
;
Füller, Johann
;
Mühlbacher, Hans
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
Saved in:
3
Online Communities und Innovation : wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?
Mühlbacher, Hans
;
Füller, Johann
;
Jawecki, Gregor
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 97-110)
.
2007
Persistent link: https://www.econbiz.de/10003531934
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