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~subject:"Kundenwert"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~subject:"Service innovation"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Service-Dominant Logic"
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Kundenwert
Marketingtheorie
Relationship marketing
Service innovation
Service-Dominant Logic
8
Service-dominant logic
8
Betriebliche Wertschöpfung
4
Customer integration
4
Kundenintegration
4
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4
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3
Marketing theory
3
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2
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25
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Athanasula-Reppa, Anastasia
1
Cassia, Fabio
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Cobelli, Nicola
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Daskou, Sofia
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Gill, Liz
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Kunz, Reinhard E.
1
Masouras, Andreas
1
Roth, Alexander
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Santomier, James
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Tommasetti, Aurelio
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Troisi, Orlando
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Journal of service theory and practice : JSTP
1
Sport, Business and Management : an international journal ; SBM
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
3
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
4
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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