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Kundenwert
Consumer behaviour
6
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Beziehungsmarketing
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Relationship marketing
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Theorie
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Kundenbindungsprogramm
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Loyalty program
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customer lifetime value
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Brand management
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Gopalakrishnan, Arun
2
Bradlow, Eric T.
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Fader, Peter
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Jiang, Zhenling
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Nevskaya, Yulia
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Thomadsen, Raphael
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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