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Kundenzufriedenheit
Gambling
9
Glücksspiel
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casino management
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casino marketing
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Casino management
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Beziehungsmarketing
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Casino marketing
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Preismanagement
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Pricing strategy
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Relationship marketing
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Sales promotion
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Verkaufsförderung
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casino operations
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free-play offers
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marketing and sales
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operations analysis
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pricing
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slot machines
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Automat
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Baccarat
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Casino management Slacks-based measure (SBM)
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Casino operations
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Casino operations analysis
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Casino promotions
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Cognitive bias
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Coupons
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Customer satisfaction
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Data envelopment analysis (DEA)
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Lucas, Anthony F.
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Spilde, Katherine
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Cornell hospitality quarterly : CQ
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Estimating the effect of casino loyalty program offers on slot machine play
Lucas, Anthony F.
;
Spilde, Katherine
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011736830
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