Estimating the effect of casino loyalty program offers on slot machine play
Year of publication: |
August 2017
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Authors: | Lucas, Anthony F. ; Spilde, Katherine |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 58.2017, 3, p. 263-271
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Subject: | casino management | casino operations | casino marketing | customer loyalty | free-play offers | loyalty programs | Glücksspiel | Gambling | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Öffentliche Ausgaben | Public expenditure | Kundenzufriedenheit | Customer satisfaction |
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