Finardi, Corrado; Giacomini, Corrado; Menozzi, Davide; … - European Association of Agricultural Economists - EAAE - 2009
Although several studies have investigated consumer preferences for olive oil country-of-origin labelling (COOL), very little is known on consumers’ preferences for new health claims (EC Reg. n. 1924/2006). This paper aims to analyse the introduction of these attributes, providing more...