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~subject:"Latecomer brands"
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Latecomer brands
Brand management
7
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Kraftfahrzeug
5
Motor vehicle
5
Brand
4
Car brands
4
Markenartikel
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Brand image
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Markenimage
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Australia
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Automotive industry
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Brand symbolism
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Choice-based conjoint analysis
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Consumer loyalty
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Consumer satisfaction
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Emerging markets
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Ethnocentrism
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Kfz-Industrie
2
Romania
2
Rumänien
2
Willingness to purchase emerging car brands
2
Adverse Selektion
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Adverse selection
1
Asymmetric information
1
Asymmetrische Information
1
Attitude Formation
1
Australien
1
Automobile insurance
1
Automobile physical damage insurance
1
Automobile theft insurance
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Automotive market
1
Beziehungsmarketing
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Branding
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Car Brands
1
China
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Collisions
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Conjoint analysis
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English
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Baumann, Chris
2
Hamin, Hamin
2
L. Tung, Rosalie
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Tung, Rosalie Lam
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Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
2
Attenuating double jeopardy of negative country of origin effects and latecomer brand
Hamin, Hamin
;
Baumann, Chris
;
L. Tung, Rosalie
- In:
Asia Pacific Journal of Marketing and Logistics
26
(
2014
)
1
,
pp. 54-77
and Russian
car
brands
, but there is nonetheless substantial potential, especially with consumers who have previously …
Persistent link: https://www.econbiz.de/10014675317
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