Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin Hamin; Chris Baumann; Rosalie L. Tung
| Year of publication: |
2014
|
|---|---|
| Authors: | Hamin, Hamin ; Baumann, Chris ; Tung, Rosalie Lam |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 54-77
|
| Subject: | Ethnocentrism | Emerging markets | country of origin | Choice-based conjoint analysis | Latecomer brands | Willingness to purchase emerging car brands | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Conjoint-Analyse | Conjoint analysis | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Markenführung | Brand management | Markenartikel | Brand | Nationalkultur | National culture | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247522