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Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Guerrini, Alberto
;
Ferri, Gabriele
;
Rocchi, Stefano
; …
- In:
Journal of revenue and pricing management
22
(
2023
)
2
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014276700
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