Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Alberto Guerrini, Gabriele Ferri, Stefano Rocchi, Marcelo Cirelli, Vicente Piña, Antoine Grieszmann
Year of publication: |
2023
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Authors: | Guerrini, Alberto ; Ferri, Gabriele ; Rocchi, Stefano ; Cirelli, Marcelo ; Piña, Vicente ; Grieszmann, Antoine |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 2, p. 171-180
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Subject: | Customer segmentation | Experiential learning | Machine learning | Price personalization | Revenue management | Revenue-Management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lernen | Learning | Fluggesellschaft | Airline | Preismanagement | Pricing strategy | Lernprozess | Learning process |
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