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~subject:"Lebensmittelhandel"
~subject:"Markenführung"
~subject:"Pricing strategy"
~type_genre:"Reprint"
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Brand management ; Vol. 4
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International marketing ; Vol. 2
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
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