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~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Article in journal"
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Lehrbuch
Markenführung
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2,490
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2,488
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770
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297
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Hruschka, Harald
11
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5
Decker, Reinhold
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Wildner, Raimund
5
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4
Eisend, Martin
3
Herrmann, Andreas
3
Homburg, Christian
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Krafft, Manfred
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Leeflang, Peter
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Matzler, Kurt
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Pich, Christopher
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Wedel, Michel
3
Wiedmann, Klaus-Peter
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Allenby, Greg M.
2
Baier, Daniel
2
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Chang, Chun-hao
2
Choi, Seung-chan
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Dillon, William R.
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Dippold, Katrin
2
Dolnicar, Sara
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Finn, Adam
2
Franses, Philip Hans
2
Gaul, Wolfgang
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Gierl, Heribert
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Givon, Moshe
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Guyon, Hervé
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Jedidi, Kamel
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Kamakura, Wagner A.
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Kent, Ray
2
Kohli, Rajeev
2
Mrad, Mona
2
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2
Olbrich, Rainer
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of business economics : JBE
17
Journal of marketing research : JMR
16
Jahrbuch der Absatz- und Verbrauchsforschung
15
International journal of forecasting
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
International journal of market research : JMRS ; the journal of the Market Research Society
12
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Marketing : ZFP ; journal of research and management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of business research : JBR
8
European journal of marketing : EJM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The journal of brand management : an international journal
7
Technological forecasting & social change : an international journal
6
Die Betriebswirtschaft : DBW
5
European journal of operational research : EJOR
5
Qualitative market research : an international journal
5
Handelsforschung
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of the Academy of Marketing Science
4
Transportation : planning, policy, research, practice
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Australasian marketing journal
3
Der Markt : international journal of marketing
3
International journal of market research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
Marketing letters : a journal of research in marketing
3
OR spectrum : quantitative approaches in management
3
Schmalenbach business review : sbr
3
Advances in business and management forecasting
2
American journal of agricultural economics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Harvard-Business-Manager : das Wissen der Besten
2
International economic review
2
Journal of business anthropology
2
Journal of customer behaviour
2
Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
383
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1
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10
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383
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date (oldest first)
1
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
2
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
3
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
7
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
8
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
9
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
10
Frontiers: determining the validity of large language models for automated perceptual analysis
Li, Peiyao
;
Castelo, Noah
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science
43
(
2024
)
2
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014529204
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