Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Marko Sarstedt, Susanne J. Adler, Lea Rau, Bernd Schmitt
| Year of publication: |
2024
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|---|---|
| Authors: | Sarstedt, Marko ; Adler, Susanne ; Rau, Lea ; Schmitt, Bernd |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 6, p. 1254-1270
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| Subject: | generative AI | GPT | large language models | silicon samples | synthetic datasets | Marktforschung | Market research | Sprache | Language | Stichprobenerhebung | Sampling | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531212