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~subject:"Letter case"
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Letter case
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Journal of retailing
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ECONIS (ZBW)
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Uppercase premium effect : the role of brand
letter
case
in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
2
Text is gendered : the role of
letter
case
Kim, Aekyoung
;
Maglio, Sam J.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012548436
Saved in:
3
The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names
Wen, Na
;
Lurie, Nicholas H.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011958221
Saved in:
4
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
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