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Lieferantenmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?
Vosgerau, Joachim
;
Anderson, Erin
;
Ross, William T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 205-224
Persistent link: https://www.econbiz.de/10003708883
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