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~subject:"Lieferantenmanagement"
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Search: subject_exact:"Family brand"
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Subject
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Lieferantenmanagement
Brand architecture
508
Markenarchitektur
508
Brand management
377
Markenführung
377
Corporate reputation
217
Firmenimage
217
Markenimage
102
Brand image
101
Corporate culture
96
Unternehmenskultur
96
Brand
93
Markenartikel
92
Consumer behaviour
80
Konsumentenverhalten
80
Corporate Social Responsibility
61
Marketing management
60
Marketingmanagement
60
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Markentransfer
18
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Undetermined
15
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Article
17
Book / Working Paper
1
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatzsammlung
1
Language
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English
18
Author
All
Iglesias, Oriol
3
Ind, Nicholas
3
Abratt, Russell
2
Markovic, Stefan
2
Mingione, Michela
2
Mysen, Tore
2
Sarkar, Soumya
2
Svensson, Göran
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bick, Geoff
1
Bogaards, Marlene
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Flax, Jeremy
1
Foroudi, Pantea
1
Foscht, Thomas
1
Gupta, Suraksha
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hutchinson, David B.
1
Kleyn, Nicola
1
Koporcic, Nikolina
1
Kristal, Samuel
1
Landgraf, Polina
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Liu, Yeyi
1
Mavondo, Felix
1
Melewar, T. C.
1
Mishra, Prashant
1
Mpinganjira, Mercy
1
Perin, Marcelo Gattermann
1
Pranjal, Piyush
1
Rahman, Nor Aida Abdul
1
Sarasvuo, Sonja
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
Corporate governance : the international journal for effective board performance
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Routledge studies in marketing
1
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ECONIS (ZBW)
18
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18
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
3
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
4
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
5
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
6
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
7
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
8
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
9
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
10
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
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