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~subject:"Lieferkette"
~subject:"Niedrigpreisstrategie"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Lieferkette
Niedrigpreisstrategie
Sales promotion
1,204
Verkaufsförderung
1,201
Consumer behaviour
637
Konsumentenverhalten
637
Preismanagement
243
Pricing strategy
243
Einzelhandel
199
Retail trade
199
Advertising effects
122
Werbewirkung
122
Marketing management
113
Marketingmanagement
112
Theorie
104
Theory
104
USA
103
United States
103
Online retailing
102
Online-Handel
102
Advertising
93
Beziehungsmarketing
93
Relationship marketing
93
Werbung
91
Brand management
89
Markenführung
89
Internet marketing
87
Online-Marketing
87
Rabatt
86
Rebate
85
Ladengestaltung
63
Low-cost strategy
63
Store design
63
Selling
60
Kundenbindungsprogramm
59
Loyalty program
59
Verkauf
59
Salespeople
56
Verkaufspersonal
56
E-commerce
53
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53
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4
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3
Kukar-Kinney, Monika
3
Kumar, Dinesh
3
Aspara, Jaakko
2
Biswas, Abhijit
2
Carlson, Jeffrey R.
2
Chen, Pingping
2
Chen, Youhua
2
Cheng, Andong
2
Gauri, Dinesh Kumar
2
Guha, Abhijit
2
Inman, J. Jeffrey
2
Natter, Martin
2
Ramanathan, Usha
2
Stilley, Karen M.
2
Wakefield, Kirk L.
2
Williams, Brent D.
2
Zhao, Ruiqing
2
Abolghasemi, Mahdi
1
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1
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1
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1
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1
Bertini, Marco
1
Bharadwaj, Sundar G.
1
Bhatt, Siddharth Harshkant
1
Bornemann, Torsten
1
Büyükdağ, Naci
1
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International journal of production economics
8
Journal of retailing and consumer services
7
Journal of business research : JBR
6
European journal of operational research : EJOR
4
Journal of marketing research : JMR
4
Journal of retailing
4
Quantitative marketing and economics : QME
4
International journal of production research
3
Journal of marketing
3
Omega : the international journal of management science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
California management review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Global business & economics review
1
Information systems research : ISR
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
International journal of logistics systems and management
1
International journal of market research
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of physical distribution & logistics management : IJPD & LM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business logistics : JBL
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of modelling in management
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
99
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99
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
3
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul
;
Daryanto, Yosef
;
Triki, Chefi
; …
- In:
Journal of modelling in management
19
(
2024
)
3
,
pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
Saved in:
6
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
7
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
8
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
9
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
Saved in:
10
Challenge or opportunity? : impact of a two-invoice mechanism on pharmaceutical supply chains with channel promotion
Huang, Weixiang
;
Sang, Qingyuan
;
Zhou, Wenhui
;
Zhu, Han
- In:
International journal of production economics
270
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015049384
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