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Aspirational consumption at the bottom of pyramid : a review of literature and future research directions
Srivastava, Abhinav
;
Mukherjee, Srabanti
; …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012237845
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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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