Aspirational consumption at the bottom of pyramid : a review of literature and future research directions
Abhinav Srivastava, Srabanti Mukherjee, Charles Jebarajakirthy
| Year of publication: |
2020
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|---|---|
| Authors: | Srivastava, Abhinav ; Mukherjee, Srabanti ; Jebarajakirthy, Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 246-259
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| Subject: | Aspirational consumption | Bottom of the pyramid market | Compensatory consumption theory | Demonstration of social status | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory | Sozialer Status | Social status | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.12.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237845