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~subject:"Low-cost strategy"
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Low-cost strategy
Sales promotion
1,927
Verkaufsförderung
1,927
Consumer behaviour
834
Konsumentenverhalten
834
Preismanagement
315
Pricing strategy
315
Einzelhandel
278
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275
Theorie
203
Theory
203
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175
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175
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168
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Salespeople
96
Verkaufspersonal
96
Marketing
92
Ladengestaltung
83
Store design
83
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77
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Sinitsyn, Maxim
4
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3
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2
Biswas, Abhijit
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Gauri, Dinesh Kumar
2
Guha, Abhijit
2
Inman, J. Jeffrey
2
Mishra, Arul
2
Mishra, Himanshu
2
Natter, Martin
2
Rajagopal
2
Smith, Stephen A.
2
Stilley, Karen M.
2
Wakefield, Kirk L.
2
Aggarwal, Ritesh
1
Aigner, Andreas
1
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1
Akbari, Karl Behruz Homayun
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1
Bornemann, Torsten
1
Büyükdağ, Naci
1
Cai, Fengyan
1
Cao, Zike
1
Chang, Ya-ting
1
Chatterjee, Promothesh
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Journal of business research : JBR
6
Journal of retailing and consumer services
5
Journal of retailing
4
Quantitative marketing and economics : QME
4
Journal of marketing
3
Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The international review of retail, distribution and consumer research
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Global business & economics review
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
ITESM Working Paper
1
Information systems research : ISR
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
International journal of market research
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business logistics : JBL
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Louisville College of Business Research Paper
1
MSI reports : working paper series
1
Management research review
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
77
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
3
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
6
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
7
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
8
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
9
Effects of online shopping channel and price discount on near-expiry food sales
Lee, Jae Young
;
Choi, Kang Jun
;
Kwack, So Yean
- In:
International journal of market research
65
(
2023
)
6
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
Saved in:
10
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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