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~subject:"Loyalty program"
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Loyalty program
Beziehungsmarketing
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Economic and social rewards
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Hotel industry
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Hotel loyalty program
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Hotellerie
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Kundenbindungsprogramm
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Relational behaviors
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Relationship marketing
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Lee, Jin-soo
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International journal of hospitality management
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Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo
;
Tsang, Nelson
;
Pan, Steve
- In:
International journal of hospitality management
49
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011377608
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