Examining the differential effects of social and economic rewards in a hotel loyalty program
Year of publication: |
2015
|
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Authors: | Lee, Jin-soo ; Tsang, Nelson ; Pan, Steve |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 49.2015, p. 17-27
|
Subject: | Economic and social rewards | Hotel loyalty program | Relational behaviors | Relationship marketing investments (RMI) | Scenario-based survey | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program |
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