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~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Book section"
~type_genre:"Festschrift"
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Luxury goods
Markenimage
Marketing
Brand management
2,382
Markenführung
2,382
B-to-B-Marketing
480
Business-to-business marketing
480
Brand
441
Markenartikel
439
Deutschland
429
Germany
425
Brand image
423
Consumer behaviour
410
Konsumentenverhalten
410
Marketing management
235
Marketingmanagement
235
Beziehungsmarketing
211
Relationship marketing
211
Social Web
174
Social web
174
Theorie
161
Theory
161
Internet marketing
151
Online-Marketing
151
Handelsmarke
148
Store brand
147
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131
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131
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114
Firmenimage
114
Markenrecht
108
USA
108
United States
108
Trademark law
106
Luxusgüter
99
International marketing
91
Internationales Marketing
91
Erfolgsfaktor
77
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77
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71
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8
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581
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6,090
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577
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288
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204
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160
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117
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107
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80
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59
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36
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28
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23
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15
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Burmann, Christoph
10
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7
Bruhn, Manfred
6
Meffert, Heribert
6
Park, C. Whan
6
Keller, Kevin Lane
5
Meurer, Jörg
5
Sattler, Henrik
5
Bald, Thorsten
4
Calder, Bobby J.
4
Cedrola, Elena
4
MacInnis, Deborah J.
4
Mogaji, Emmanuel
4
Rutenbeck, Henrik
4
Tybout, Alice M.
4
Adeola, Ogechi
3
Carpenter, Gregory S.
3
Kapferer, Jean-Noël
3
Loureiro, Sandra Maria Correia
3
Meyer, Anton
3
Moore, Christopher M.
3
Schmitt, Bernd
3
Sternthal, Brian
3
Völckner, Franziska
3
Abu Bakar bin Abdul Hamid
2
Ahlert, Dieter
2
Allen, Tony
2
Amatulli, Cesare
2
Asmat Nizam Abdul Talib
2
Atwal, Glyn
2
Barker, Ryan
2
Belk, Russell W.
2
Benkenstein, Martin
2
Binckebanck, Lars
2
Bryson, Douglas
2
Bühler, André
2
Casson, Mark
2
D’Arco, Mario
2
Fischer, Alexander
2
Frontera Sánchez, María Rosa
2
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Eidgenössisches Institut für Geistiges Eigentum
1
Kraft Foods Deutschland GmbH & Co. KG
1
Published in...
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Brand management ; Vol. 3
8
Consumer brand relationships : meaning, measuring, managing
8
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
7
The Oxford handbook of luxury business
7
Brand management ; Vol. 1
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
6
Kellogg on marketing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Brand management ; Vol. 4
5
Brand management in emerging markets : theories and practice
5
Fashion branding and communication : core strategies of European luxury brands
5
Innovative Markenführung und -implementierung
5
International marketing ; Vol. 2
5
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The brand challenge : adapting branding to sectorial imperatives
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Building corporate identity, image and reputation in the digital era
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Luxury marketing, sustainability and technology : the future of luxury management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
Strong brands, strong relationships
4
Sustainable Luxury : An International Perspective
4
The Routledge companion to contemporary brand management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Advancing insights on brand management
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Aufbruch : Ingredient Branding schafft Werte
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
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ECONIS (ZBW)
584
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
3
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
Konsumentinnen und Konsumenten zur Werbung, zur
Marke
und auf die Kaufabsicht haben. Die Ergebnisse einer empirischen Studie zeigen …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
4
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
7
Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
Saved in:
8
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
9
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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