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~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Book section"
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Luxury goods
Markenimage
Marketing
Brand management
2,364
Markenführung
2,364
B-to-B-Marketing
474
Business-to-business marketing
474
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434
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432
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422
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422
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417
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400
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400
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229
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229
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208
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208
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172
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172
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156
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156
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146
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146
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145
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145
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129
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129
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111
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111
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107
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107
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103
Trademark law
103
Luxusgüter
97
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91
Internationales Marketing
91
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80
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80
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68
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571
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288
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204
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107
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Burmann, Christoph
10
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7
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6
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5
Keller, Kevin Lane
5
Meffert, Heribert
5
Meurer, Jörg
5
Sattler, Henrik
5
Bald, Thorsten
4
Calder, Bobby J.
4
MacInnis, Deborah J.
4
Mogaji, Emmanuel
4
Rutenbeck, Henrik
4
Tybout, Alice M.
4
Adeola, Ogechi
3
Carpenter, Gregory S.
3
Cedrola, Elena
3
Kapferer, Jean-Noël
3
Loureiro, Sandra Maria Correia
3
Meyer, Anton
3
Moore, Christopher M.
3
Schmitt, Bernd
3
Sternthal, Brian
3
Völckner, Franziska
3
Ahlert, Dieter
2
Allen, Tony
2
Amatulli, Cesare
2
Asmat Nizam Abdul Talib
2
Atwal, Glyn
2
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2
Belk, Russell W.
2
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2
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2
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2
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2
Casson, Mark
2
D’Arco, Mario
2
Feldenkirchen, Wilfried
2
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2
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Eidgenössisches Institut für Geistiges Eigentum
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Brand management ; Vol. 3
8
Consumer brand relationships : meaning, measuring, managing
8
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
7
The Oxford handbook of luxury business
7
Brand management ; Vol. 1
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
6
Kellogg on marketing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Brand management ; Vol. 4
5
Brand management in emerging markets : theories and practice
5
Innovative Markenführung und -implementierung
5
International marketing ; Vol. 2
5
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The brand challenge : adapting branding to sectorial imperatives
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Building corporate identity, image and reputation in the digital era
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Luxury marketing, sustainability and technology : the future of luxury management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
Strong brands, strong relationships
4
Sustainable Luxury : An International Perspective
4
The Routledge companion to contemporary brand management
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Advancing insights on brand management
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Aufbruch : Ingredient Branding schafft Werte
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Brands : interdisciplinary perspectives
3
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ECONIS (ZBW)
571
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
3
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
Konsumentinnen und Konsumenten zur Werbung, zur
Marke
und auf die Kaufabsicht haben. Die Ergebnisse einer empirischen Studie zeigen …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
4
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
7
Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
Saved in:
8
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
9
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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