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~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Marketing"
~type_genre:"Book section"
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Luxury goods
Markenimage
Marketing management
Marketing
Brand management
2,374
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2,374
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472
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472
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435
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433
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421
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417
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416
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406
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406
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232
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208
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150
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150
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145
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114
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114
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107
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107
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102
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102
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98
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90
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90
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77
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Burmann, Christoph
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7
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7
Park, C. Whan
7
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5
MacInnis, Deborah J.
5
Meurer, Jörg
5
Mogaji, Emmanuel
5
Sattler, Henrik
5
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4
Baumgarth, Carsten
4
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4
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4
Michaelis, Manuel
4
Rutenbeck, Henrik
4
Tybout, Alice M.
4
Woisetschläger, David
4
Aaker, David A.
3
Adeola, Ogechi
3
Ahlert, Dieter
3
Binckebanck, Lars
3
Carpenter, Gregory S.
3
Gey, Thomas
3
Hofmaier, Richard
3
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3
Kleinaltenkamp, Michael
3
Loureiro, Sandra Maria Correia
3
Meyer, Anton
3
Moore, Christopher M.
3
Nguyen Phong Nguyen
3
Nufer, Gerd
3
Pepels, Werner
3
Schmitt, Bernd
3
Schultz, Don E.
3
Siems, Florian
3
Sternthal, Brian
3
Valla, Jean-Paul
3
Völckner, Franziska
3
Abu Bakar bin Abdul Hamid
2
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Eidgenössisches Institut für Geistiges Eigentum
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
9
Brand management ; Vol. 3
8
Consumer brand relationships : meaning, measuring, managing
8
Brand management ; Vol. 1
7
Brand management in emerging markets : theories and practice
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
7
Innovative Markenführung und -implementierung
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The Oxford handbook of luxury business
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Cases on branding strategies and product development : successes and pitfalls
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
6
Improving marketing strategies for private label products
6
Kellogg on marketing
6
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
6
Measuring and managing brands
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Aufbruch : Ingredient Branding schafft Werte
5
Brand management ; Vol. 2
5
Brand management ; Vol. 4
5
Building corporate identity, image and reputation in the digital era
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Fashion branding and communication : core strategies of European luxury brands
5
International marketing ; Vol. 2
5
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Psychology of branding
5
The Routledge companion to contemporary brand management
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The brand challenge : adapting branding to sectorial imperatives
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
4
Brands : interdisciplinary perspectives
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
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ECONIS (ZBW)
768
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
Konsumentinnen und Konsumenten zur Werbung, zur
Marke
und auf die Kaufabsicht haben. Die Ergebnisse einer empirischen Studie zeigen …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
4
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
5
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
6
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
7
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
8
Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Konečný, Michal
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
Saved in:
9
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
10
Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab
;
Abu Bakar bin Abdul Hamid
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 138-156)
.
2024
Persistent link: https://www.econbiz.de/10014536314
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