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~subject:"Luxury goods"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Luxury goods
Fashion
373
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370
Textile distribution
183
Textilhandel
183
Bekleidungsindustrie
152
Clothing industry
150
Consumer behaviour
105
Konsumentenverhalten
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Social Web
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Social web
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Beziehungsmarketing
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Relationship marketing
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Amatulli, Cesare
3
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3
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2
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Sustainable Luxury : An International Perspective
7
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Global marketing strategies for the promotion of luxury goods
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
New luxury management : creating and managing sustainable value across the organization
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
Advancing insights on brand management
1
Aestetics and style in strategy
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Building corporate identity, image and reputation in the digital era
1
Contemporary case studies on fashion production, marketing and operations
1
Creative industries and entrepreneurship : paradigms in transition from a global perspective
1
Detox fashion : case studies
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Entrepreneurship in international marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Global luxury : organizational change and emerging markets since the 1970s
1
Green advertising and the reluctant consumer
1
Handbook of research on digital transformation management and tools
1
Handbook of research on global networking post COVID-19
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Intelligent fashion forecasting systems : models and applications
1
Interdisciplinary management research XVI ; 1
1
International marketing in the fast changing world
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Organizing creativity in the innovation journey
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Schriftenreihe Studien zum Konsumentenverhalten
1
Spirituality and sustainability : new horizons and exemplary approaches
1
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ECONIS (ZBW)
64
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1
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
5
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
6
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
7
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
8
Sustainability, Saudi Arabia and luxury
fashion
context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
Saved in:
9
Towards circular luxury entrepreneurship : a Saudi female entrepreneur perspective
Alblowi, Rana
;
Henninger, Claudia E.
;
Parker-Strak, Rachel
- In:
Sustainable Luxury : An International Perspective
,
(pp. 101-127)
.
2022
Persistent link: https://www.econbiz.de/10013362555
Saved in:
10
What do you think? : investigating how consumers perceive luxury
fashion
brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
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