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~subject:"Luxusgüter"
~type_genre:"Book section"
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Luxusgüter
Fashion
343
Mode
342
Textile distribution
141
Textilhandel
141
Bekleidungsindustrie
132
Clothing industry
132
Consumer behaviour
95
Konsumentenverhalten
95
Luxury goods
62
Brand management
60
Markenführung
60
Sustainability
47
Lieferkette
44
Supply chain
44
Deutschland
37
Germany
37
Nachhaltigkeit
37
Social Web
33
Social web
33
Nachhaltige Entwicklung
31
Sustainable development
31
Corporate Social Responsibility
25
Corporate social responsibility
24
Brand image
23
Markenimage
23
Einzelhandel
22
Retail trade
22
Sustainable product
21
Öko-Produkt
21
Beziehungsmarketing
20
Relationship marketing
20
Marketing
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
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17
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17
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17
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Amatulli, Cesare
3
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3
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2
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2
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2
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1
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Sustainable Luxury : An International Perspective
7
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Global marketing strategies for the promotion of luxury goods
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
New luxury management : creating and managing sustainable value across the organization
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
Advancing insights on brand management
1
Aestetics and style in strategy
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Building corporate identity, image and reputation in the digital era
1
Contemporary case studies on fashion production, marketing and operations
1
Creative industries and entrepreneurship : paradigms in transition from a global perspective
1
Detox fashion : case studies
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Entrepreneurship in international marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Global luxury : organizational change and emerging markets since the 1970s
1
Green advertising and the reluctant consumer
1
Handbook of research on digital transformation management and tools
1
Handbook of research on global networking post COVID-19
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Intelligent fashion forecasting systems : models and applications
1
Interdisciplinary management research XVI ; 1
1
International marketing in the fast changing world
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Organizing creativity in the innovation journey
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Spirituality and sustainability : new horizons and exemplary approaches
1
Sustainability in fashion : a cradle to upcycle approach
1
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ECONIS (ZBW)
62
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1
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
5
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
6
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
7
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
8
Sustainability, Saudi Arabia and luxury
fashion
context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
Saved in:
9
Towards circular luxury entrepreneurship : a Saudi female entrepreneur perspective
Alblowi, Rana
;
Henninger, Claudia E.
;
Parker-Strak, Rachel
- In:
Sustainable Luxury : An International Perspective
,
(pp. 101-127)
.
2022
Persistent link: https://www.econbiz.de/10013362555
Saved in:
10
What do you think? : investigating how consumers perceive luxury
fashion
brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
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