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~subject:"Möbelhandel"
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Möbelhandel
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Retail trade
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Brand management
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Burt, Steven
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Johansson, Ulf
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Dawson, John A.
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Hultman, Jens
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Thelander, Åsa
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven
;
Dawson, John A.
;
Johansson, Ulf
;
Hultman, Jens
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
Saved in:
2
Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven
;
Johansson, Ulf
;
Thelander, Åsa
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
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