Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Steve Burt; Ulf Johansson; Åsa Thelander
| Year of publication: |
2011
|
|---|---|
| Authors: | Burt, Steven ; Johansson, Ulf ; Thelander, Åsa |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 3, p. 183-193
|
| Subject: | IKEA Svenska Försäljnings AB <Ödåkra> | Handelsmarketing | Retail marketing | Möbelhandel | Furniture retailing | Vergleich | Comparison | Schweden | Sweden | Großbritannien | United Kingdom | China |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009158891