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~subject:"Malaysia"
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Search: person:"Melewar, T.C."
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Malaysia
Brand management
72
Markenführung
72
Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Unternehmenskultur
29
Corporate culture
27
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
20
Markenarchitektur
20
Brand
17
Markenartikel
17
Marketing
14
Reputation
13
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
10
World
10
Corporate image
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
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2
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2
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1
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English
8
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Melewar, T. C.
8
Bang, Nguyen
2
Roslin, Rosmimah Mohd
2
Chen, Cheng-Hao Steven
1
Ghazali Musa
1
Ismail, Ahmed Rageh
1
Norbani Che Ha
1
Rahman, Nor Aida Abdul
1
Sharif, Amir M.
1
Sharifah Faridah Syed Alwi
1
Wan Kalthom Yahya
1
Wu, Meng-Shan
1
Yeo Pei Chen
1
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Journal of Asia Pacific business
2
Asia Pacific journal of marketing and logistics
1
City branding : theory and cases
1
Ethical and social marketing in Asia : incorporating fairness management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
8
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1
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
2
Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Chen, Cheng-Hao Steven
;
Wu, Meng-Shan
; …
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 55-79)
.
2015
Persistent link: https://www.econbiz.de/10011477438
Saved in:
3
The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
4
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
5
Branding in the Asian context : a Malaysian perspective
Sharifah Faridah Syed Alwi
;
Melewar, T. C.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 287-297
Persistent link: https://www.econbiz.de/10009752328
Saved in:
6
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
7
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
8
Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
3
(
2001
)
2
,
pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
Saved in:
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