Xiao, Aiyun; Yang, Shaohua; Qaisar Iqbal - In: Administrative Sciences : open access journal 9 (2019) 1/4, pp. 1-16
The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y … Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total …