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Heller, Al
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Karolefski, John
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A. C. Nielsen Company <Northbrook, Ill.>
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A. C. Nielsen Company <Schaumburg, Ill.>
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USB Cologne (EcoSocSci)
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Consumer centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004843835
Saved in:
2
Nielsen category management : positioning your organization to win
A. C. Nielsen Company <Northbrook, Ill.>
-
1992
Persistent link: https://www.econbiz.de/10004183234
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