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~subject:"Markenartikel"
~subject:"Schätzung"
~subject:"Vertriebsweg"
~type_genre:"Case study"
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1933-1945
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Cases on branding strategies and product development : successes and pitfalls
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European business review : EBR ; the official journal of the International Management Centres, Europe
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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A comparison of FMCG logistics operations in the UK and South Africa
Sanchez Rodrigues, Vasco
;
Potter, Andrew
- In:
European business review : EBR ; the official journal …
25
(
2013
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10009766382
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